Challenging the 50-Year Old Brainstorming Process
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Brainstorming
"A technique in use for over 50 years... The first aim is to generate as many ideas as possible; only later (or maybe even at a different session) are ideas in any way evaluated."
-- Field Guide to Strategy, Harvard Business / The Economist Reference Series
Breakthrough!® Everything You Need to Start A Solution Revolution
ISBN: 0965767795
$ 30.00
by Debbe Kennedy
Why Breakthrough!® Beats Brainstorming Every Time?
|
Brainstorming |
Breakthrough!® |
The Process |
Begins with a blank screen, blank paper, blank flip chart, and sometimes a blank, preoccupied mind. | Begins with 52 of the most common barriers to stimulate your thinking and help you instantly focus your attention on core issues. |
Personal Investment Required |
Requires tedious writing or typing, editing, re-writing, re-typing to develop a refined, well-crafted list of barriers inhibiting business success. | Provides ready-to-go, reusable card deck with 52 of the most common barriers to business success identified---you simply sort through the cards, refine choices, prioritize---arrange and rearrange easily as many times as you want. Problems are isolated in minutes. |
Problem Identification Output |
Produces a list of the most obvious barriers as you see them; no outside stimulation, exploration, or creative encouragement involved. | Promotes an exploration of problem possibilities to help you more objectively pinpoint obstacles standing in the way. Encourages you to modify cards to clarify meaning or create your own description of issues on blank cards provided. |
Action-Prompting Ideas |
Leaves you with another blank screen, paper, blank flip chart, or perhaps a blank mind, to begin figuring out what to do about the barriers you've identified. | Stimulates your thinking by providing over 500 action-prompting strategies to help you begin breaking through barriers, with actions you can start today. |
Invites Others into the Process |
Limited to your perspective and frame of reference. | Offers a repeatable process to validate thinking from diverse perspectives; you can invite others to follow the same process you did to see if and how results differ. |
Presentation Tool |
Results in a typed or handwritten paper, flip chart, or text file on your computer. | Provides a ready-to-use graphic tool to present your issues to others in an innovative format; simply use the issue cards to put your ideas on the table for discussion. Your perspective can be enhanced by others rearranging, modifying, or sharing new points of view. |
Work Approach |
Demands work most of us think of as a laborious task that taxes the brain---we often procrastinate because we don't know where to begin. | Makes problem identification fast and focused--- boosts problem solution exploration and planning capability with stimulating ideas---makes work almost fun! |
Solution Revolution Capability |
Results in a list of random thoughts. | Gives you a problem-solving advantage. Identify core issues in minutes and over 500 solution strategies and insights... that's an edge! |
